The Principal London is a Grade II listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The lavish property boasts a striking terracotta exterior and luxurious contemporary designer interiors, and is within a short walk from Covent Garden, Fitzrovia and The British Museum.
All rooms and suites have been completely redesigned to create a sense of modern luxury. They all feature free WiFi access and a Smart TV, along with a minibar and an en-suite bathroom with high-end toiletries.
Guests have a wide variety of dining options on site, including Burr&Co., which is a casual coffeehouse by day and a wine bar by night. Guests can also relax with a drink in the lavish Fitz’s bar. Breakfast, lunch and dinner are served in Neptune restaurant and, beginning June 2018, afternoon tea can be enjoyed in the Palm Court.
The hotel boasts a large ballroom for up to 300 guests, as well as eight additional meetings and events spaces.
The Principal is just steps from Russel Square Tube Station and less than 1 mile from Oxford Street and the numerous theatres of the West End. King’s Cross, St. Pancras and Euston stations are all reachable in less than 10 minutes by car.
Facilities
General
Restaurant
Bar
24-hour front desk
Newspapers
Non-smoking rooms
Facilities for disabled guests
Lift/elevator
Express check-in/check-out
Safety deposit box
Heating
Luggage storage
Non-smoking throughout
Air conditioning
WiFi available in all areas
Parking
Pets allowed
Services
Room service
Meeting/banquet facilities
Business centre
Laundry
Dry cleaning
Breakfast in the room
Bridal suite
Internet services
Currency exchange
Tour desk
Fax/photocopying
Ticket service
WiFi
Free WiFi
Food & Drink
Restaurant
Room service
Bar
Breakfast in the room
Restaurant (à la carte)
Kid meals
Wine/champagne
Bottle of water
Fruits
Chocolate or cookies
Breakfast options
Special diet menus (on request)
On-site coffee house
Pools and wellness
Fitness
Fitness centre
Transportation
Car hire
Street parking
Front-desk/reception area services
24-hour front desk
Newspapers
Express check-in/check-out
Safety deposit box
Currency exchange
Tour desk
Ticket service
Luggage storage
ATM/cash machine on site
Concierge service
Tickets to attractions or shows
Cleaning services
Laundry
Dry cleaning
Ironing service
Shoeshine
Daily maid service
Trouser press
Business facilities
Meeting/banquet facilities
Business centre
Fax/photocopying
Miscellaneous
Non-smoking rooms
Facilities for disabled guests
Bridal suite
Lift
Heating
Non-smoking throughout
Air conditioning
Pet basket
Pet bowls
Family rooms
Luggage storage
24-hour security
Key access
Key card access
Security alarm
Smoke alarms
CCTV in common areas
CCTV outside property
Fire extinguishers
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